ROX · TRAIN · FUEL

Feel capable, not depleted.

Strength, fuel, and Hyrox-ready training for women who want more energy, more patience, and more of themselves back. Built for real life by a real mom who races and coaches.

I want you to apply Try the free 7-day starter
Gen flexing and smiling at a Hyrox event, strong and joyful
Founder-led coaching · with Gen

Three doors. One brand.

Pick the door that fits where you are. You can walk through more than one.

Gen on the SkiErg during Hyrox doubles
ROX

Hyrox-ready plans

Race prep and Hyrox-style training with progressions that respect your schedule, not just the start line.

Explore ROX →
Gen at home, fists up and smiling
TRAIN

Strength that fits life

General workouts and plans for women who want to feel strong day to day, whether or not a race is on the calendar.

Explore TRAIN →
Gen flexing in her kitchen, bright and joyful
FUEL

Food and recovery

Practical fueling and recovery so you stop running on coffee and leftovers, and start feeling like yourself again.

Explore FUEL →

How it works

Simple on purpose. No guesswork. No depleting yourself to prove something.

Apply

Tell me where you are, what you want, and whether you train at the gym or at home. I read every application.

Get matched

We talk through ROX, TRAIN, FUEL, or a mix, and build a path that fits your life, not someone else's highlight reel.

Show up

You train with clear plans, real accountability, and a coach who knows busy-mom energy because she lives it too.

Ready to train with me?

I want you to apply when you're ready for a custom plan, real accountability, and coaching that builds capability, not burnout.

Apply to coach with Gen
Gen celebrating a Hyrox finish time of 1:10:28 with her partner

Meet Gen

Wife. Mom. Attorney. Athlete. Coach.

I'm Gen. I know what it feels like to give everything to everyone and have very little left by bedtime. I train Hyrox-style because I want more energy, more patience, and more of me. Not because I had extra willpower.

Brand'ed by Gen is strength as a system that fits real life. Founder-led, bright, and built for women who want to feel capable.

More about me

Start with a free taste

A beginner 7-day Hyrox-style starter. Not race prep. Just a joyful first week so you can feel what this style is like.

Gym edition

7-Day Hyrox Starter · Gym

Sled, ergs, wall balls, and smart swaps. Short sessions. Beginner-friendly. Printable and practical.

Get the gym guide
Home edition

7-Day Hyrox Starter · Home

Living room, driveway, or park. Bodyweight, dumbbells, bands, or a backpack. No gym required. Ever.

Get the home guide